This is where you tell the story of your brand. Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.
What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?
Let’s express who are you, what is your mission, what is unique selling point of your business to increase reliability as well as impress customer
MEET THE FOUNDER
“She believed she could, so she did!”
This is where you tell your story as a founder. It’s the story of you, your mission, and how your brand brings your mission to life. Overlook it and you risk having a forgettable brand in a sea of products.
Craft it carefully, and you can create a powerful narrative that touches and inspires people.
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